Strategy
How We Build
We start with a proven technical foundation, then shape the content model, interface, integrations, and search structure around the client's actual operations.
PLAN · MODEL · SHIP
Ferm & Co.
Core Platform
Wellness + Financial Systems
Design
UI System
CMS
Payload + Mongo
Growth
SEO + GEO
Data, Content + Growth Infrastructure
Technology stack
Modern tools, plain ownership.
We emphasize a headless CMS and a modern frontend so content, design, SEO, and integrations can evolve without rebuilding the whole site every time the business changes.
Payload CMS
Headless CMS
Next.js
App framework
React
UI layer
TypeScript
Typed code
Tailwind CSS
Styling system
MongoDB
Database
Vercel
Hosting
AWS S3
Media storage
System design
The stack is consistent. The application is tailored.
The benefit of a template is not sameness. It is trusted infrastructure: the CMS, metadata, media, forms, routing, deployments, and automation are already solved, so the project can focus on the specific business.
01
Experience Layer
Experience Layer
Design system, line-drawn interfaces, conversion paths, accessibility, and fast editorial pages.
02
Application Layer
Application Layer
Next.js, React, Payload route groups, server rendering, reusable blocks, forms, and search.
03
Content Layer
Content Layer
Payload CMS, MongoDB, media, pages, posts, services, locations, resources, and structured data.
04
Infrastructure Layer
Infrastructure Layer
Vercel, S3, email, analytics, crons, automation, redirects, sitemaps, and deployment checks.
Adaptable systems
One core foundation. Specialized paths for different kinds of work.
Every Build
Core Website System
The shared technical baseline: Payload CMS, Next.js, media, forms, redirects, search, SEO/GEO, sitemaps, and deployment hygiene.
Clinics + Service Brands
Wellness Location System
Locations, practitioners, services, reviews, booking settings, Instagram, LocalBusiness schema, and FAQ-rich pages.
Markets + Resources
Finance + Data System
Resource libraries, data widgets, document workflows, admin activity, analytics briefings, gated downloads, and compliance-aware structure.
Delivery path
How a client build moves through the system.
Each engagement gets the same careful technical spine, then a focused layer for the client's industry, content model, integrations, and launch goals.
- 1Brand and content strategy
- 2Payload CMS modeling
- 3Reusable page sections
- 4SEO/GEO schema graph
- 5Integrations and automation
- 6Launch, monitor, improve